The Client

The best client is the one who does not give up and who trusts his instincts. The choice of the designer is instinctive: you do not consciously know why, but you feel that that creative can find the solution to your need.

Often when I ask for information they answer me: “I would not like to limit your imagination”. The truth is that you cannot limit the imagination of a designer, you can – indeed you must – insert it in a grid that allows the imagination to produce what is needed by the client.

In short, the designer must “invent” a product that respects the required characteristics, putting her inventiveness, her imagination, her “madness” into it so that the ‘request-idea-project-final result’ combination creates a successful product.